You only get one chance to make a first impression. It might sound like a well worked cliché but like all clichés its foundations are rooted in hard fact. The moment your product or brand is introduced to the trade and consumer press, lasting impressions will be created, written and published, and instantly the moment has passed. So it’s vitally important that everything surrounding the unveiling and introduction is as well planned, thoughtfully produced and as thoroughly managed as possible.
Black Mango have a wealth of experience in successfully launching new products and brands.
Client: Hospital Corporation of America (HCA)
Project: 52 Alderley Road brand launch evening
Sector: Medical Services
The Project: Launch of 52 Alderley Rd, a £60 million private diagnostic, treatment and surgical facility opened in May 2014. The objective of the event was to communicate the investment of these new state of the art facilities, offering premier world-class healthcare in South Manchester.
The campaign consisted of:
A prestigious and memorable launch day to engage key stakeholders, GPs and consultants to mark the opening of this new facility.
A keepsake promotional 'Goodie Bag' to communicate 52AR brand essence and facility concept.
Written literature to engage the audience with 52 Aldreley Rd; creative, engaging and inspiring.